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The principles of microeconomics 2 of 10 worked practice second midterm exam ____ 2 a price ceiling a is a legal maximum on the price at which a good can be sold. A marketing program is defined as a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers consumer needs trigger product concepts that are translated into actual products that stimulate further discovery of consumer needs. Marketing communications chris fill is principal lecturer in marketing and strategic management at the university of portsmouth he is also the senior examiner for the marketing communications module offered by the chartered institute of marketing on the professional diploma programme, in addition to being a fellow of the cim. Welcome to mr matthew trethewey's cambridge international igcse business studies website this column refers to the topics and chapters covered during the first year of the course.
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