Factors influencing the adoption of mobile banking in kenya’s commercial banks: a case of kenya commercial bank (k cb) kilindini branch of cost to mobile banking adoption, and determine how perceived information communication and technology (ict) the mobile phones have been a key ict product that has affected business. Technology adoption and the banking agency in rural kenya nganga, stephen irura (phd) external factors that inhibit mobile and agency banking technology adoption to the full in keywords: mobile and agency banking technology adoption introduction a financial revolution is in progress it is not happening under the skyscrapers of new york. The current and future adoption rate of mobile banking is dependent on how consumers view the technology and the type of services provided by financial institutions (constantinides, 2004. Area of mobile finance, the federal reserve board began conducting annual surveys of consumers’ use of mobile financial services in 2011 the series exam-ines trends in the adoption and use of mobile bank-ing, payments, and shopping behavior and how the 2 consumers and mobile financial services 2016 introduction in 2011, the federal.
Abstract—mobile banking has marked itself as an emerging technology adopted by banks around the globe the purpose of this research is to identify the key factors of mobile technology adoption which influence customer satisfaction in pakistan. Services, such as mobile banking, are individualized one mobile money customer uses the service in a different way than another this can be compared to a product, such as a soft drink, which is consumed the same way by everyone technology adoption curves page 7. Mobile banking and mobile money, page 1 mobile banking and mobile money adoption for financial inclusion alice s etim winston salem state university however, forgotten to draw a parallel to mobile technology adoption as well as mobile money adoption in the west african region there is therefore an important question that is yet to be. Riquelme and rios (2010) investigated the factors affecting the adoption of mobile banking among current users of internet banking and demonstrated that perceptions of relative advantage of the mobile device, perception of risk, social norms, ease of use and usefulness of the device for banking purposes.
The findings indicate that the m-banking adoption literature is fragmented, though it commonly relies on the technology acceptance model and its modifications, revealing that compatibility (with lifestyle and device), perceived usefulness, and attitude are the most significant drivers of intentions to adopt m-banking services in developed and. The world has become a global village and almost everything is being done through technology the growth of information technology (it) in the world is becoming a crucial factor in the future development of businesses pointed out the need to investigate the concept of mobile banking adoption and consumer behaviour in the de-veloping. With an estimated 12 billion users worldwide at the end of 2017, mobile banking is fast becoming the main touch point for banksthis shift in user needs is a grand opportunity – for incumbent banks and also for new tech-focused challenger banks. Keywords mobile banking , adoption , technology acceptance model , theory of planned behavior 1 introduction mobile banking (m-banking) is a technology that has an investigation into the adoption of mobile banking in malaysia today’s business and financial world is the mobile banking technology (m -banking) mobile banking or m.
Players a bank, mobile network operator (mno), a mobile banking technology vendor, and the consumer in most instances the mobile banking vendor has been the pioneer in shaping industry adoption. The impact and adoption of mobile banking in delhi dr shamsher singh associate professor banarsidas chandiwala institute of professional studies, new delhi 110075, india traditional banking to branchless mode of banking adoption of latest technology has enabled banks to extend their customer base mobile banking can be categorized as the. Banking in india: evolution in technology thought paper 02 thought paper thought paper 03 origins of banking introduction of mobile banking primarily through sms the launch of smartphones created technology adoption, a key feature of the urbanized world, cannot be forced upon the.
2 banking on technology: perspectives on the indian banking industry internet and mobile banking enrolment and adoption across many banks is significantly banks have deployed best in class online and mobile banking features including personalization, bank wide customer. Mobile banking is a service provided by a bank or other financial institution that allows its customers to conduct financial transactions remotely using a mobile device such as a smartphone or tabletunlike the related internet banking it uses software, usually called an app, provided by the financial institution for the purposemobile banking is usually available on a 24-hour basis. There is no doubt that the adoption of mobile banking is correlated with age similar to the adoption of mobile devices and technology in general interestingly, the age segment with the second highest growth in adoption (by %) is the 55-64 age category.
The mobile banking is defined as “the provision of banking services to customers on their mobile devices”: specifically the operation of bank current and deposit or savings accounts. Introduction in2011,thefederalreserveboard’sdivisionof consumerandcommunityaffairsconductedits firstsurveyofconsumers’useofmobilefinancial servicessincethattime. Observability, trialability, age and educational background on adoption of mobile banking using simple frequency count, cronbach’s alpha and multiple regression analysis, it was discovered that each of these dependent variables influence the adoption of mobile banking. Mobile banking adoption: an examination of technology acceptance model and theory of planned behavior and communication technology today have made mobile banking adoption possible in many countries as long as limitations such as lack of availability, poor wireless product quality and.
Factors influencing adoption of mobile banking services adoption is the acceptance and continued use of a particular product, service or idea (safeena, et al , 2011. Drivers underpinning mobile banking usage advances in mobile technology have enabled consumers to fulfill their banking mobile banking adoption among various age groups and income levels figure 5 response base: 2,143 25% 27% 37% 30% 46% aspiring bloomers segment-based strategies for mobile banking segment-based strategies for mobile.
The adoption of m-banking can be studied as any other technology in what follows we explore the technology adoption models to set our framework on m-banking. An empirical investigation on mobile banking service adoption in rural karnataka a study of mobile banking adoption among university students using an extended tam mobile banking as technology adoption and challenges: a case of mobile banking in india. Considering the complexity of mobile technology and the variety of services being offered, this study seeks to contribute to the m-banking literature by exploring and analyzing the current state of knowledge on m-banking and its adoption across various strata of populations living in both developed and developing countries.